How to Attend Fashion Weeks

How to attend fashion weeks all around the world. One of the most coveted weeks in the Fashion Calendar is when the Paris, Milan, New York, and London fashion shows take place.

The nature of the event is industry-focused and the attendees are always either buyers or press. Fashion shows are held in order to sell and promote new collections. This is why the two main categories of attendees – digital influencers and publishers, fall into the press group. They help promote the shows that they attend via their blogs and social media platforms. Most of the shows also having a plethora of celebrities attending in order to raise the profile within media.

Contact PRs for invitations

London based PR companies, such as Pop PR and Black PR, support (or ‘look after’ as they like to call it) many of the new brands that will be showcasing at London Fashion Week.

For them it is a numbers game and the more people they invite, the less likely they are to have an empty audience. Which means there’s a chance they’ll give you spare tickets to shows/presentations.

Telephone calls are usually more straight to the point as their emails are piled high. Typically you’ll be given the email address for the intern in charge of sending out the tickets. Some tickets are still in paper form, so when emailing always include your home address as and it saves them the time of emailing back and asking for it. Briefly explain why you’d like to attend fashion week and what ties you have to the industry if any. If you have a website include it and your email subject line should be ‘London Fashion Week Ticket Request’ just in case the email isn’t sent to the right person in the team.

Top Tip: Be sure to speak clearly, be friendly and get straight to the point when enquiring fashion week tickets.

LONDON FASHION WEEK WEBSITE

This may be the most tedious route but the London Fashion Week website contains the full list of every show and presentation that will be on. Along with the schedule, email addresses usually can be found and it may be worth emailing the PR’s of the brands for invitations. Be sure to do this a few weeks before fashion week. Brands and PR’s are very busy during this period, so start sending your requests now.

VOLUNTEER

Volunteering is a great way to get your foot in the door. Most of the brands are looking for a spare pair of hands and you can be that person. By contacting the smaller brands and making yourself available for those few days. You’ll gain exclusive backstage access, as well as the exciting front of house buzz.

Fashion Workie is a great website to check up on regularly. Not only for fashion-related jobs but also for London Fashion Week opportunities. Twitter and Instagram are great ways to find jobs. With everyone using the hashtag LFW it will be easy to find related jobs.